Failure is Necessary in Business
I remember the first time I started thinking about being an entrepreneur was when my boyfriend and I were discussing our dreams one afternoon. He was well on his way to become an investment broker while I was teaching high school students.
I created his business cards and that was the first time I realized that I could design something that looked great and helped someone else be better in their life. Not to mention, my lesson planner binder was ON POINT!
It was then I seriously considered that I had the chops to be a business woman.
So before I left teaching, I decided to try some business ideas out.
Of course, I had absolutely NO training in business management, marketing; nada. The best I could do was balance my checkbook.
But I went ahead anyway. This was about 10 years ago.
The first business I started was being an image/life consultant. Yep, I knew good bit about color coordination and how an outfit should fit a woman, so I was like why not? (Mind you this was way before the whole life coaching thing took off)
I even purchased a book on it from fabjobs.com, so I could read more about how to set this thing up as a business.
So what’s the next thing I did?
I designed my business card. #WRONG MOVE
It was a cute business card for a teacher’s budget (check it out below). But no one knew what I did! Nor what the blue hell a life or image consultant was yet.
So I ended up with about 10 cards left. I still have them.
I ended up moving to Texas to see if I could pursue a master’s degree up there and earn more money teaching.
So while in transition to get a teaching job, I ended up working for a TV guide company writing television descriptions. While doing that job, I got so good at writing my own I figured I should start a resume service.
#WRONG MOVE AGAIN
So what I did next… yep you guess it. I designed some business cards. But this time, I only created about 10 of them because I learned the last time I didn’t want a bunch of them sitting on my desk.
But still #WRONG MOVE.
I didn’t know ANYONE there especially in that company and no one else in the neighborhood. So drawing people to know what I did as a resume business didn’t work because I wasn’t thinking outside the box—literally.
Didn’t save any of those business cards.
The last business venture was to go into photography which I decided that because I had a whole lot of fun taking selfies with my Motorola Razor which came out pretty good (mind this was about 10 years ago).
So I bought and read an entire book on digital photography and was determined to purchase a 400 dollar Nikon DSLR once I saved up enough.
Okay, so that didn’t happen because I moved back to St. Thomas because the winter air got to my bones and my juvenile arthritis started knocking on my knees and I wasn’t having it one bit.
Fast forward to today, I’ve had my stint through a journey of failed business attempts.
However, as I look back, all of my attempts in entrepreneurship have prepared me for the one I have today which has proven to be my most successful.
I understand the process of building networks and connections first before business cards.
I truly get the patience it takes when something just isn’t working right.
And I understand the dedication needed to make sure your business keeps thriving.
And I understand how necessary it is to understand the audience who will want to know you, who likes you and what you offer and trust you because of who you are and what you offer.
I’ve grown to the point where no matter what branch I take in creating other businesses, I can still jump back on and keep going.
And the same goes for you.
Whether you’ve just started in entrepreneurship, hit your 1 year mark or maybe 5 years in the game, as you tackle new projects and open up new doors, just remember that you’ve come a long way baby!
And the best is yet to come. 😁
Are you just starting your business and the ink is fresh on your business cards, but you’re getting crickets like I did?
Don’t worry, it’s not your business cards. You need to attract the people who you want that will know you, like you and trust you and whatever you serve.
If you don’t know who you want to serve, take my brand flava quiz! It will help you gain the clarity so that you can speak directly to the hearts of your audience and build your brand quicker than I did 🙂
Click the pic on your left to take the quiz!