Design Slay : 3 Must-Haves for Creating Your Logo
3 Must Have Elements When Creating Your Logo
When first starting out in business, you know for a fact that you have to create something to get your name out there.
I can say that my logo has gone through a revolution of different colors and font characteristics to the one you see now.
If you are a solopreneur, more than likely you’ve decided or deciding to create your own font or maybe you’re hiring someone with an inexpensive deal to create your logo because you need to save money for other important parts of your business.
Cool, I get that. Totally understand.
However, regardless if you hire someone or creating one yourself, there are three elements that you must have to create your logo. And if you’ve hired a designer to create one for you, they should give you all of the following criteria as well.
In my video, I show you (using my own logo 😛 ) the 3 must haves you need to consider when creating your logo.
So to recap, the three must haves you need to consider when creating your logo:
Make sure your fonts or rather typefaces you choose are readable and the characteristics of the font parings directly communicate your brand. More on this info coming soon.
Main Logo, Alternate Logo and Submark
These three types of logo variations will help to make sure your brand identity is consistent throughout your visual brand. The logo variations should look similar in font parings and color scheme, but be able to be use online and offline such as social media and print based marketing.
Vector and Scalable
If your logo cannot be re-sized for various mediums such as print like banners, business cards, product packaging, and more, it can become a problem for your printers and other designers as well. Having a full logo kit of your vector version/print version and web version of your logo helps cut time to eliminate pixilation and loss of quality of your logo.
What Say You?
So there, you have it! If you have any questions or tips, feel free to comment below.
Also if you are seeking to attract a tribe who adore you and your brand –and create profit from it—click below to take my free 3 Day Brand Clarity Mini-Course.
It will help you understand how to communicate your brand message, and create plan for your brand’s identity and visibility so you can start profiting and attracting clients and customers who love you.
Click the button below to get started!